What is SHREE?

SHREE - She is Special, by SHR Lifestyles Pvt. Ltd., is a prominent Indian ethnic wear brand that manufactures and retails comfortable, everyday wear for women. Established by Mrs. Sheetal Kapoor and Mr. Sandeep Kapoor, SHREE has been holding a special place in the hearts of many Indian women with its exceptional array of products since 2009. Starting out as an e-commerce brand, it has now emerged as one of the most powerful retail brands with its 120+ stores in India and abroad.

The brand comes forth with an exquisite range of Indian Kurtas, Salwar Kameez Dupatta sets, Ethnic Sets, Tunics, and more across two seasons: Spring Summer & Autumn Winter.

Designers at SHREE celebrate the beauty of every body type and understand that requirements change with climate and demographics, which is why they create purposeful garments that cater to all of women's functional requirements. After thorough research, our designers choose colors that complement and accentuate different skin tones and fabrics that favor extreme weather conditions.

At SHREE, we understand that every woman is special, which is why our outfits are designed keeping in mind their convenience and comfort. As we expand to Singapore, we bring the essence of SHREE's passion, creativity, and dedication to the Lion City. We look forward to adorning you with our curated collection, which seamlessly blends tradition with contemporary elegance. Join us on this captivating journey as we bring the magic of SHREE to the heart of Singapore.

Embrace the allure of Indian ethnic wear with SHREE - where style, tradition, and innovation unite.

Where Are We?

Our Outfits

FESTIVE WEAR

FAMILY WEAR

WORK WEAR

EVERYDAY WEAR

 

 

Our Ranges

DRESSES

COORD SETS

KURTI & KURTAS

ETHNIC SETS WITH DUPATTA

20,00,000 Households Reached

65,00,000+ Outfits Sold

Our Brand Story

This is the story of a couple that decided to make ends meet by designing and selling clothing for women. The outfits designed by Mr. Sandeep Kapoor were the culmination of a lifetime of dedication and passion for his work. Equipped with a 30-year experience of producing for retailers and a desire to design high quality outfits, he came up with a brand where every outfit was special and each design had a story.

In 2009, his wife, Mrs. Sheetal Kapoor, joined him in his journey of selling outfits designed by him directly to other women. She devised an innovative and personable shopping experience that brought his outfits to numerous households. They started out by catering to the Indian diaspora living abroad by selling on e-commerce portals such as E-bay and Amazon. As India grew as a consumer market, the India business became dominant, and SHREE began selling at retail stores.

In 2021, SHREE is beginning the next leg of its growth story and beginning their international retail expansion through opening of stores in Dubai

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